The second answer: ask other businesses to put a link on their website to your website. When someone is on the site of one of your strategic alliance partners and they see your website on a links page, they will be more comfortable going to your site. If the website they are on has a good reputation, they will think your business as reputable also. This is called in-bound linking. This is a huge and an often forgotten or misunderstood aspect of Internet Marketing. The third answer: write about your company on blogs and provide a link to your website. Do your own searching on the internet and find blogs that apply to your business. Write information pertaining to your industry and give valuable information. Give the reader a reason to want more information so that they will go to your site. Have a blog on your own site. Provide a vehicle so other businesses can write about your own internet business.
Answer number four: Contact management. Keep the email addresses of the businesses you come in contact with in a database. It is worthwhile to have this database on the backside of your website. This will make it seamless when sending out emails. Use this database to send out your newsletters, blogs and specials.
Driving people to your website is a time consuming and worthwhile endeavor. It will bring new customers to your site. It will bring existing customers back to your site. It will spread the word that you exist. It will give your internet business credibility and respect. It will increase your business’ revenue by maximizing your internet presence. |
