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Inbound Marketing in Boise, Idaho

In-bound marketing brings qualified leads to your business. When someone comes to you, it's a gold lead! Mix It Up Marketing, Web and Design helps with page ranking, inbound directory links, blogging, SEO. Are you making cold calls to get leads? Let us teach you techniques for driving people to your business.

 

Driving People to Your Business - 2

Fundamentals for increasing your income through marketing
2 – Claim Your Business

Walter decided to hire Kristina to help him market his business. They sat down together and answered a lot of questions about Walter’s business. They brainstormed the vision for his business. They discussed the product and who would be the people that bought his product. One of the major discussions topics was who were his competitors. Where were the competitors located and how did they market their business? They looked at other towns to analyze what other similar stores were doing.

Walter’s product was similar to sports cards and sports memorabilia. Walter thought that his target market was his buddies and their friends in their mid-thirties and forties. In reality, he learned that his target market was more likely to buy if they were between 18 and their early 20’s. These are kids with no or little responsibility for a growing family and they had jobs so their disposable income was higher than those in their 30’s and 40’s. Though a man in their 40’s loved sports, he would rather spend the money on an actual ticket than a baseball card.

Kristina gave Walter the project to look up 10 major competitors both in the area they lived in and nationally.  He was to make a chart of how far away they were. Who it looked like the competitor was targeting.

1.    Make a list of 10 major competitors in and out of your regional demographics
2.    List what you like (strengths) about each competitor.
3.    List what you don’t like (weaknesses) about each competitor.
4.    Determine what your target market consists of:
a.    Age
b.    Gender
c.    Education
d.    Income: low, medium, high
e.    Marital status
f.    Lifestyle: i.e. conservative, trendy, adventurous, economical
g.    Social class: low, middle, high
5.    Walter isn’t targeting other businesses, but if your company is add the following:
a.    Number of employees
b.    Sales volume
c.    Is there a segment in the market that the competitor is overlooking?
d.    What products or services do I provide that my competitor does not?
e.    Is my pricing competitive with the competition?
f.    Who are the people who own the company?

After doing this exercise, Walter had a better idea of who was going to buy his products. He could picture them in his mind. He could get into their mindset and begin to think like they did. This helped Walter understand who to market his store to.

The Measure of Our Success 2

2 – What is Success?

Is success based on money alone? Can we work so hard and make so much money, but never exercise and still be successful? Can we work so hard and make so much money, but have our spouse leave us because we are never around and still be successful? Here are a few things that make our success well rounded. A balance in all areas of human life creates a strong, well balanced, successful person. Here are a few of the things that may help you measure your success in various areas of life.  Rank each category between 1 and 10, 1 being low and 10 being high. Then state the reason you ranked the area the way you did and habits (goals) that you would like to incorporate or change in your life to increase the ranking. It is worthwhile to acknowledge the challenges you have to increase the ranking in a specific area.
Short List:
1.    Career:  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

c.    Challenges that keep you from improving your rank _______________________

2.    Relationships (family):  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________
c.    Challenges that keep you from improving your rank _______________________

3.    Spiritual:  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

4.    Social:  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

5.    Recreations:  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

6.    Health (or exercise):  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

7.    Finances:  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

8.    Mental (Personal Development):  Rank           _______  
a.    Reason____________________________________________________________

b.    Habits to incorporate to improve your rank _______________________________

__________________________________________________________________

c.    Challenges that keep you from improving your rank _______________________

Some other areas you can add are:
Nutrition
Stress Mastery
Play
Environment
Life purpose
Self Esteem
Seek and ye shall find.
Set goals, analyze progress, modify to lift the score and you will find success in all areas of life.


3 – Unleash the Tiger Within
No not Tiger Woods, though he is a good model to analyze as he worked to become one of the most successful golfers in history. Do you think Tiger Woods just became a powerful golfer?
Our outer world is a reflection of our inner world. If you can change your inner world, your



1.    Dream. What do you dream about?

a.    Write out a mission statement. Create a dream wheel. Write a positive affirmation for what you would like to see as an end result of your business endeavors.
b.    Affirmation:


2.    Create Goals.  Break your dream down into more detail and create goals. What do you need to do to gain your dream?

3.    Plan. This breaks down your goals even further. How are you going to reach your goals?

4.    Action. Do the things you planned to attain your goal and to realize your dream